RCI's Favoritely.com Social Media Site Successful in First Phase of Beta Rollout

HOUSTON – January 16, 2025 – RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced a successful first phase beta rollout of the Favoritely.com social media site for adult nightclub entertainers and their fans. The site is now being introduced to more clubs.

Favoritely.com enables entertainers to direct message their fans, sell them photos and videos, and—unique to other fan platforms—arrange to meet them in the safety of licensed clubs.

During the initial beta phase, Favoritely.com was rolled out to entertainers and fans at five clubs in the Houston-San Antonio area in Texas—Chicas Locas Houston, Club Onyx Houston, Heartbreaker's Club in Dickinson, Scarlett's Cabaret San Antonio, and Temptations Cabaret Beaumont.

"Everybody loved it," said RCI President and CEO Eric Langan. "The service worked well. We received positive feedback. Favoritely.com fills a void in the adult club industry. Fans can follow their favorite entertainers between visits and arrange to see them when and where they will be appearing next. We look forward to rolling it out to more clubs, entertainers and fans, and continuing to make it better."

The mobile friendly site is free to sign-up. Users have to be at least 18 years old. They can then follow and subscribe to as many entertainers as they like. Entertainers charge what they want. Monthly subscriptions are currently running about $4-5. All major credit cards are accepted.

The platform is also free to all professional entertainers in the adult club industry. Entertainers keep 80% of their sales and receive bonuses for signing up new entertainers.

The site is a joint venture with an existing adult entertainment internet technology company.

Forward-Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated, including, but not limited to, the risks and uncertainties associated with (i) operating and managing an adult entertainment or restaurant business, (ii) the business climates in cities where it operates, (iii) the success or lack thereof in launching and building the company's businesses, (iv) cyber security, (v) conditions relevant to real estate transactions, (vi) the impact of the COVID-19 pandemic, and (vii) numerous other factors such as laws governing the operation of adult entertainment or restaurant businesses, competition and dependence on key personnel. For more detailed discussion of such factors and certain risks and uncertainties, see RCI's annual report on Form 10-K for the year ended September 30, 2024, as well as its other filings with the U.S. Securities and Exchange Commission. The company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

About RCI Hospitality Holdings, Inc. (Nasdaq: RICK) (Twitter: @RCIHHinc)

With more than 60 locations, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country's leading company in adult nightclubs and sports bars/restaurants. See all our brands at www.rcihospitality.com.

Media & Investor Contacts

Gary Fishman and Michael Wichman at 212-883-0655 or gary.fishman@anreder.com and michael.wichman@anreder.com