Bombshells Rowlett Opens at $1B Sapphire Bay Development Near Dallas
HOUSTON – June 11, 2026 – RCI Hospitality Holdings, Inc. (Nasdaq: RICK) is proud to formally announce the opening of a Bombshells in Rowlett, Texas, at Sapphire Bay, the landmark mixed-use development on the shores of Lake Ray Hubbard, near Dallas.
High-energy sports bar brings pre-game, party and great food to Lake Ray Hubbard waterfront
The new location introduces a high-energy sports bar experience to Sapphire Bay built for socializing, game days, and late-night entertainment. Staffed by a team of more than 140, including 80 servers, 15 bartenders, and 15 hosts, the 8,500 square foot Bombshells with a 4,100 square foot covered patio is near the intersection of Interstate 30 and Bayside Drive at 8525 Meigan Elise Drive, Rowlett, TX 75088.
Positioned to be a crown jewel of the Sapphire Bay development, Bombshells is “the pre-game and the party all in one,” with fabulous views of the waterfront. The location features:
- 80 high-def TVs for immersive, every-angle sports viewing
- Bottle service and full bar with premium spirits, craft beers, and signature cocktails
- Menu of high-quality bar favorites, including wings, burgers, steaks, tacos, and shareable plates
- Large indoor space paired with a massive outdoor patio for group gatherings
- Live DJs and entertainment that extend the atmosphere beyond game time
Sapphire Bay, a $1 billion live-work-play environment transforming the Lake Ray Hubbard shoreline into a regional destination, will eventually include:
- More than 1,500 residential units
- Approximately 1.7 million square feet of retail, restaurant, and entertainment space
- Resort and conference center anchored by a Hyatt-branded hotel
- Signature attractions such as a crystal lagoon, surf village, and waterfront features
- Marina, parks, and trail systems
About Bombshells
Bombshells is a military-themed sports bar concept developed by RCI Hospitality Holdings, Inc. Including Rowlett, the 12 Bombshells in Texas are known for their red, white and blue branding; aircraft hangar-like structures; military memorabilia; and uniformed Bombshells Girls. Open 11:00 a.m. to 2:00 a.m. for lunch, happy hour, dinner, and late night.
Bombshells also feature a scratch kitchen and an extensive menu that includes popular items such as Renegade Pasta (penne tossed in Cajun-spiced Alfredo sauce); Double D’s Burger (2x the beef, cheese, and fries); Ike’s 14-ounce rib eye steak; Bombshells Salad; and giant desserts, such as Fried Cheesecake and the world famous Butter Cake.
About RCI Hospitality Holdings, Inc. (Nasdaq: RICK) (Twitter: @RCIHHinc)
With more than 60 locations, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country's leading company in adult nightclubs and sports bars/restaurants. See all our brands at www.rcihospitality.com.
Media & Investor Contacts
Gary Fishman and Michael Wichman at 212-883-0655 or gary.fishman@anreder.com and michael.wichman@anreder.com